Founded in 2020, the label celebrates India's rich heritage of Aari and Zardozi embroidery, rooted in the designer's journey that began in 2006. Blending intricate handwork by skilled artisans with contemporary silhouettes, each creation reflects a deep appreciation for traditional craftsmanship. Specialising in bohemian and metallic embroidery, the brand creates distinctive couture pieces designed to transcend fleeting trends. With a focus on conscious fashion, every garment is envisioned as a timeless heirloom to be treasured and passed down through generations. The label brings together enduring artistry, modern elegance, and a commitment to preserving traditional crafts.